One of the first things that a customer sees is a business’s sign – therefore it is crucial that the sign sends a positive message about the company and creates interest. There is no great mystery to creating an effective sign – it is simply a matter of following a few very basic principles.

Here is a guide to successful sign writing which sign writers in Perth swear by.

sign-writing

Make It Memorable

The first job of a sign is to stick in the minds of passersby. This will make the business stand out from the crowd and potentially attract new customers. Boring or unimaginative signs can damage a business’s prospects.  Total Sign Co makes signs which are anything but boring.

A sign is memorable for two reasons. Firstly, the sign image should be bold or unusual in order to attract someone’s interest from across the street. Secondly, the sign slogan should tell viewers exactly what the business is about in as few words as possible.

Make It Simple

A sign only has a limited amount of time to make a positive impact, so try and keep the design as simple as possible. Cluttered and confusing signs will put people off and can make people unsure about what the business is actually offering.

Make It Compatible

A business sign needs to be compatible with the service being provided. Getting the design right in this way will make people more receptive to entering the shop. For example, a law firm may have a very plain sign with formal writing on it to display its professionalism and diligence. By contrast, a shop selling fancy dress costumes may have a bright sign with jokey slogans to portray that it does not take itself too seriously and that there are many vibrant costumes inside.

Make It Better Than The Competition

Having the same kind of simple sign as other competitors can make a business get lost in a sea of choice. Make sure the sign goes the extra mile by having LED lights installed or moving parts. Do something unusual with the sign to make it stand out so people will forget about any of the competition.

Aware Of The Surroundings

This is an often overlooked point. It may be tempting to have a sign which is controversial or shocking in order to attract customers, but this needs to be handled carefully. A sign should always be completely aware of the local community. Don’t be tempted into thinking that causing shock value will always attract new customers – doing this can often have the opposite effect where people are made so uncomfortable or embarrassed by the shop sign that they walk right on by without going inside. Signs which push the boundaries of taste should be avoided by businesses which are trying to present a wholly professional image.

Sign writing doesn’t have to be a difficult task. Follow these simple guidelines to create successful signs.

SamuelBusiness IdeaMarketing
One of the first things that a customer sees is a business’s sign – therefore it is crucial that the sign sends a positive message about the company and creates interest. There is no great mystery to creating an effective sign – it is simply a matter of following...